Working closely with strategy and research counterparts, design concepts evolved through iteration and user feedback — ultimately serving as a catalyst for further investment in GenAI from financial institution Synchrony.
Bridging the gap between AI capabilities and practical marketplace needs through competitive landscape. Partnering with engineering to refine possibilities. Rapid iteration driven by usability testing and user feedback.
Clearly focusing on wayfinding, onboarding, prompting examples affords users more opportunity to understand and take delight in LLM driven generative search.